Today, generative Artificial Intelligence tools in Digital Marketing have gained popularity quickly among people worldwide, but what is generative AI? What does generative AI help in Digital marketing? What are the tools of generative AI that we can use in marketing? and why is it so popular? To know all this, read further.

Generative AI is a type of machine learning technology. It focuses on generating content, which can be of any type. Generative AI tools generate images, text, and music, build animation, and create visual characters. If we go to the advanced level of Best generative artificial intelligence then it can create a virtual world. The output that generative artificial intelligence machines give us is done by using machine learning models and deep learning models. Popular Generative artificial intelligence for Digital marketing has many positive sides such as innovation, services, new products, solving any problem with the power of creativity, and converting old pattern data into new data. 

It uses a computing system called deep learning to understand the patterns in the data and then uses this data to create new data.

Big companies like Google, IBM, Airbnb, Amazon, and Meta have taken advantage of this technology and launched their own AI tools, just like Google integrated generative AI in search.

Examples of Top Generative Artificial Intelligence used in Digital Marketing models like-

• ChatGPT
• DELL-E3
• Claude 3.5
• GitHub Copilot
• Llama
• Grok

Marketing means collecting data—who is ahead of you in the market. In simple language, it means knowing about your competitors, what your customers think and say about your services and products, and what trends are going on in the market. We cannot know all this manually, but with the help of Top Generative Artificial Intelligence tools, we can know all this very easily. There are many such AI tools that we use in marketing.

With the help of Best generative AI Tools the work that we used to do in 10 days can now be done in 1 day. We can create a website in a day with the help of coding; we just have to modify it, and our website is ready.

So There is a theory that generative artificial intelligence can think like humans.

Technology is changing with time and the way people work is also changing. Generative Artificial Intelligence Tools have made an impact worldwide in a very short time. Today there is no such field in which AI is not involved. So let us know why artificial intelligence Tools are important in marketing. Marketers use generative artificial intelligence tools to make their work easier. According to research, 64% of marketers use artificial intelligence in some form or the other in their work. That is the use of the power of generative artificial intelligence  –

• Content creation
• Email marketing
• PPC adds
• SEO
• Reporting
• Chatbot
• Data Analytics
• Media Buying
• Social Media Post Schedule

Below we have told about the Gen AI tools used in digital marketing that marketers use in their marketing-

Chat GPT is a generative artificial intelligence tool whose full form is a Generative pre-trained transformer, which the artificial intelligence company launched on 30 November 2022. This is a computer program in which the developer has already put a lot of data so that when a user searches his query on it, it answers his questions through text.

ai chatgpt is a treasure of knowledge. It has a wealth of information related to all subjects like current events, sports, skills, education technology, etc.

How can we use GPT artificial intelligence?

• First of all open the official website of chat GPT or also you can use the app.
• You create your account on it.
• You can use this tool for free without any charge.
• Now you can type your query in its message box, if you are not satisfied with the answer given by it, then you can edit your query and get your answer again.
• You can copy or share the received answer.

Grammarly is a generative artificial intelligence tool that improves your content to a great extent. Nowadays, this tool is used to improve writing skills. When a writer writes content, he makes many mistakes like punctuation marks, spelling, sentence mistakes, etc.  This AI generative tool is used to correct such mistakes. By using it, we can write our content without any mistakes. By using this tool you get 100% error-free content. With the help of this tool, your spelling and grammar improve. This generative AI model tool cannot be compared with any other tool because it helps you get better results which other Artificial intelligence tools do not provide.

How can we use Grammarly?

It is an advanced AI writing tool. We use it to correct mistakes made in writing. Most people use this tool for free. The free version tool only corrects your spelling, and grammar mistakes. It also has a premium version tool which gives you information about other mistakes in your content.

• To use this tool, first of all, you can use the official website or app of Grammarly.
• After that sign up for it, you can also do this from Google.
• Now when you make a mistake while writing content, it puts a red underline under that mistake.
• Now click on that red underline, then you will see the Grammarly editor and it will correct your mistake.

Zapier generative artificial intelligence (AI) is an advanced automation software designed to streamline the workflow of apps and services. Zapier is popular for connecting many apps easily. Zapier generative artificial intelligence Tool is capable of collecting many processes without increasing the production capacity and the need for writing codes. Zapier is designed so that the user can easily use its efficient automation technology. It saves time by reducing errors. Zapier works by linking Artificial intelligence Apps and automating the tasks between them.

With Zapier you can create “Zaps” which trigger various actions.

You can gain a lot of benefits by using it such as – users who want to automate their workflow, increase production can benefit from it and make their work easier. With its use, you can save time, get better accuracy and cost efficiency, and increase punctuation, overall, companies improve their automation policies with its regular use.

Semrush is a popular Artificial intelligence tool. It is a very old and expensive tool whose cost is more than 100$ per month. This tool has many features that companies use to formulate digital marketing strategies. This platform is designed in such a way that users can use it easily. With the help of Semrush, you can check which industries related to your niche are trending in the market. With Generative Artificial intelligence tools{ SEMrush} it helps, you can do keyword research, which type of keyword can you use, long tail keyword or short tail keyword. Long tail keywords should have 3 or more keywords and short tail should have less than 3. You can know both the volume and value of the keyword. You can know the keyword gap that which keywords we have used and our competitors have not used.

This generative AI technology shows you the performance of your site, how much traffic is coming to your site, whether the traffic of your site is decreasing or increasing, if it is decreasing then in which month is it decreasing, how much traffic is coming from which country, how much traffic is coming from which keywords, we know all this.

With the help of Semrush, you can create good backlinks. Backlink is very important for your online visibility and traffic. With its help, you can create backlinks on authoritative sites, and when Google visits that authoritative site and sees your link there then it will visit your site through that site which also gives leads to your site. With the rise of generative artificial intelligence help, you can find out which site is good for your backlink and which is spam. It also tells you which site is allowing you to backlink and which one is disallowing. With its help, you can get the complete report of your backlink.

Getting started with generative AI technology,  you can do an A to Z analysis of your competitors. Like, how much power their website has, how many viewers are visiting which page and from which country, how many people visit that site, in which month, how many visitors have visited, and from which country, gives us all this information.

Competitor analysis is very important because if you know about your competitors then you can prepare better strategies so that you can beat your competitors.

With the help of Semrush, you can compare the pages of your competitor’s site with the pages of your site and check how many times your competitors have used keywords in their pages and what they have not used.

How can We use Semrush?

Semrush is a very expensive Gen AI tool whose monthly price is approximately more than 100$. You can use this tool for online visibility, site audits, backlinks, competitor analysis, keyword research, etc.

Let’s know how to use this Gen AI-

•  For this, you first go to its official website semrush.com on Google.
•  After this, you sign up because without signing up or logging in you cannot use its free version.
•  If you want to use its free version then you create an account by signing up or logging in.
•  You use email to sign up and after this, a confirmation code comes on your email.
•  After adding the code you get a page with “choose your plan” which has two options “pro version” and “guru version”.
•  If you do not require much of it, then you can take a trial of its free version which is for 14 days.
•  Then your Semrush opens.
•  You may not get much information in the free version, but if you do not require it, then you can prefer to try the free version.